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Located in Pittsburgh, PA, Obsidian Exceptional Eyewear is a boutique that proves ‘exceptional’ doesn’t have to mean ‘expensive.’ With a range of frames to suit any style and budget, our goal was to communicate this inclusivity while establishing a distinct visual identity.

We focused on cross-platform consistency to anchor the new brand. By maintaining the same look and feel across Facebook, Instagram, LinkedIn, TikTok, and YouTube, we ensured that Obsidian’s voice is instantly recognizable, no matter where their audience finds them.

Instagram Carousels

The Power of the Swipe

We prioritize Instagram carousels because they represent the perfect intersection of purposeful design and active engagement. Unlike a static image that is consumed in a split second, a well-designed carousel encourages the user to interact via the ‘swipe,’ significantly increasing dwell time and signaling value to the algorithm. We utilize this format to craft seamless visual narratives- breaking down complex brand stories into digestible slides that not only catch the eye but compel the viewer to stop, interact, and truly connect with the content.

Social Media Videos

The Vital Role of Video

Video is an effective tool to stop the scroll and humanize a brand in a crowded digital landscape. While static content informs, video connects- delivering emotion, personality, and complex messages in seconds. We prioritize dynamic video content because social algorithms heavily favor it, rewarding the higher retention rates and “dwell time” it creates. By integrating everything from short-form trends to polished storytelling into your strategy, we turn passive viewers into engaged community members who feel a genuine connection to your voice.

Social Media Stories

Authenticity at the Top of the Feed

Social media Stories offer a unique opportunity to maintain daily visibility without cluttering your curated main feed or overwhelming your audience. Because they sit at the very top of the app, they are often the first interaction a user has with your brand, serving as a low-pressure space for authentic, behind-the-scenes content that builds trust. We leverage Stories to foster real-time engagement through interactive features like polls and links, keeping your brand top-of-mind and turning casual followers into an active community through consistent, relatable touchpoints.